About Us

Home 2 Ocean—known to locals as H2O Florence—is more than a boutique; it’s a coastal destination where authenticity, sustainability, and style meet. Founded by husband-and-wife team Alexis and Ross Greenlee, our shop is rooted in a love for beautiful, meaningful living and a commitment to community.

Inside our light-filled Hwy 101 space, you’ll find a curated blend of the new and the nostalgic: artisan-made goods, timeless vintage treasures, cozy textiles, soulful music, and unique gifts you won’t find anywhere else. Every piece is thoughtfully chosen for its story, quality, and ability to inspire a home that feels collected, not mass-produced.

We proudly feature both local and global makers, from Pure Fiji and Voesh NY to Evergreen Roots NW, The Loomia, Seattle Seed Co.and American Heritage Brands, alongside a rotating selection of handpicked antiques, vintage clothing, and one-of-a-kind finds. Even the art on our walls and the plants that fill our corners are part of the experience—and available to make your space more alive.

At H2O Florence, our philosophy is simple: surround yourself with beauty, nature, and finely crafted objects, and you’ll cultivate joy, creativity, and calm in daily life. Whether you’re a local, a traveler, or shopping with us online, we invite you to slow down, explore, and find pieces that truly resonate with you.